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Clever EA Marketing Strategy?

3:41 pm in News, Strategy by Ambassador

Set in modern-day Afghanistan, EA’s new Medal of Honor will allow users to play as the Taliban.  EA’s senior PR manager, Amanda Taggart, told AOL news, ”Most of us have been doing this since we were 7–if someone’s the cop, someone’s gotta be the robber, someone’s gotta be the pirate and someone’s gotta be the alien.  In Medal of Honor multiplayer, someone’s gotta be the Taliban.”

The game grabbed the attention of FOX News and, in the video below, FOX interviews Gold Star Mom Karen Meredith who voiced her concern over Medal of Honor‘s content.  ”I just don’t see how a video game based on a current war makes any sense. It’s disrespectful,” Meredith says.

At the end of the day, “It’s a game,” the title’s producer, Patrick Liu, told PSM3 magazine, adding that DICA and EA had no intention of provoking a reaction.

Game Developers have tread dangerous waters before when Konami planned to publish “Six Days in Fallujah,” a planned Iraq war game that the company claimed was even developed with input from insurgents. That game, however, was ultimately scrapped due to political considerations.

The new “Medal of Honor” is slated for release in October.

Does size really matter?

1:25 pm in Strategy, Tips N Tricks by Ambassador

Of course not!  There are advantages and disadvantages for both large and small clans.

For example, smaller clans are much more effective when it comes to implementing “quiet strategies.”  Examples of this are Capture the Flag, Search and Destroy, etc.  Small teams usually understand how to move smoothly through the maps while hitting all the right spots.  FPS gaming is all about angles and the reality is that there are strategic places in the maps that need to be prioritized in order to win matches.  There is less confusion among smaller teams who know how to get in and get out.

Another important tactic however, is the strategy of mass attack with the purpose of overwhelming your opponent.  This is is a useful tactic for large teams but if it is implemented without organization, a small team can cut right through it.  However, it is more likely that the mass will over run and destroy the smaller team if they use their brains and take the important angles at once.

Aside from a strategic viewpoint is the reality that larger teams and clans attract more players.  Why?  Well simply put, they are there to play against when players are online.  Smaller teams have to be more organized with their times.  If they go into the maps randomly, most likely they will miss each other.

There are advantages and disadvantages to both, but if I had to choose….I would choose to be a part of the smaller team any day.  My advice for smaller teams and clans is to “Set up a day and time to get together to hang out and game.”