Clever EA Marketing Strategy?
3:41 pm in News, Strategy by Ambassador

Set in modern-day Afghanistan, EA’s new Medal of Honor will allow users to play as the Taliban. EA’s senior PR manager, Amanda Taggart, told AOL news, ”Most of us have been doing this since we were 7–if someone’s the cop, someone’s gotta be the robber, someone’s gotta be the pirate and someone’s gotta be the alien. In Medal of Honor multiplayer, someone’s gotta be the Taliban.”
The game grabbed the attention of FOX News and, in the video below, FOX interviews Gold Star Mom Karen Meredith who voiced her concern over Medal of Honor‘s content. ”I just don’t see how a video game based on a current war makes any sense. It’s disrespectful,” Meredith says.
At the end of the day, “It’s a game,” the title’s producer, Patrick Liu, told PSM3 magazine, adding that DICA and EA had no intention of provoking a reaction.
Game Developers have tread dangerous waters before when Konami planned to publish “Six Days in Fallujah,” a planned Iraq war game that the company claimed was even developed with input from insurgents. That game, however, was ultimately scrapped due to political considerations.
The new “Medal of Honor” is slated for release in October.
